SEARCH ENGINE OPTIMIZATION
Search Engine Optimization
The process of improving the online visibility of your website in a web search engine’s unpaid results is known as SEO (Search Engine Optimisation). Such results are commonly known as natural, organic and earned results. The fundamental purpose of SEO is to direct online traffic to your website in order to convert the visitors into customers. A thorough understanding of the behaviour is required to master SEO. Zeroing down on the possible keywords that a searcher could possibly type while looking for a service or product that you offer plays a vital role in improving the position of your website on the search result page. SEO is the game where if the dices are thrown in a strategic way could be a game changer for your business
SOCIAL MEDIA OPTIMIZATION
Social Media Optimization
SMO, commonly known as Social Media Optimization. It offers the benefits of strengthening a brand and lead generation. SMO is designed to address critical issues of online visibility and customer interaction. Social media when used effectively can be your greatest asset for improving your website’s organic search results. With the help of social media, you can connect with various people on different social media platforms and extend the reach of your business, therefore, increasing the opportunity for people to link to your main business page. It helps you connect all of your social media accounts in a cohesive and consistently branded network guiding your customer to where you want them to head.
With having different names such as Online Marketing, Internet Marketing, Google Ads, Pay Per Click Marketing, or Web Advertising, it is a marketing strategy that involves the use of internet as a medium to obtain website traffic through Search Engine Marketing (SEM), Social Media Marketing(SMM), etc. and target to deliver marketing messages to the right customer. Surpassing the advertisement revenues of cable television and broadcast television, Online advertisements have headed towards defining markets through unique and useful applications. The prime advantage of Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, YouTube Ads etc. is the quick promotion of product information without geographical boundary limits. Being relatively inexpensive compared to other advertising mediums, Online advertising reaches a wide audience and can be tracked to measure success and failure. Online advertising has the feature to personalize it for a target audience, so it has been very critical for the businesses to cut down unnecessary expenses and grow their businesses.
ONLINE REPUTATION MANAGEMENT
Online Reputation Management (ORM)
Online Reputation Management (ORM) is all about monitoring and improving the way your business is viewed online. It basically means looking and analyzing what a potential customer will discover about your brand when they perform a search on any search engine. Your company and its services are majorly and primarily judged based on what people find on Google. A survey suggests 90% of consumers read online reviews before taking the first step to do business with you. With the help of Online Reputation Management, you can improve customer satisfaction by gaining insights from consumers and also to monitor competitors and their customer’s perceptions about their products and services. Therefore, the ultimate objective of online reputation management is to cultivate a positive vibe amongst users and attempt to ensure opinions coincide with the company’s interest.
DIGITAL MEDIA BUYING
Digital Media Buying
Digital Media Buying is the process of purchasing Advertisement space on websites, apps, digital articles, and other digital platforms. It is basically taking commercial and other sales messages and extending its reach to the intended audience. Space on the digital platforms are bought making one thing sure, that is, the ad should be effective. The whole and sole purpose and intention of Digital Media Buying is to sell a product by marketing them Online and other digital platforms. At the time of buying space online, the major focus is on finding the right time and place to advertise. Digital Media Buying boils down to buying the perfect timeslot that helps you advertise your product when you can reach maximum targeted audience.