In recent years, we have seen a drastic shift in the new-age marketing channels over the traditional mediums. Since the time Instagram has added the feature of short-form video content, which we all know as Reels, has taken over the social world!

Reels are an add-on to Instagram’s video formats. Allowing users to create short video content with 15-second story videos, one-minute video that is posted to the grid and long-duration videos accessed through IGTV. Reels allow you to record and edit videos with custom audio and filters up to 60 seconds. Maintaining a strong digital and social media presence is a crucial thing for any brand or business. Over the years social media channels have evolved from merely being networking channels to more compelling and interactive platforms. This has allowed brands and businesses to interact with customers and their audiences in a far more engaging way.

Looking at this new arsenal of social tools, Popular personalities, content creators and brands have made sure to use Reels in their content creation and campaigns. It’s no surprise that videos resonate with the viewers. Let’s not forget that creating content that represents your brand is vital for its awareness and presence.

For Instance, Many Fashion brands prefer using reels to market their products and it simply works! With a simple scroll, the viewer is able to capture the very essence of the product. In today’s world where trends change overnight, keeping up with customer expectations is crucial to your brand’s success. Through Reels, you can market your products and services to a wider audience. Be it knowledge marketing, How-to videos or anything that voices your brand, Reels should be a part of your Social Media Marketing Strategy.

In a social world that is dominated by influencers, it gives a brand an opportunity to partner or collaborate with them. Jumping on with new trends allows attracting new customers. Recently, we have seen popular influencers using Reels as a consistent way to promote their content. The very nature of short videos keeps the viewers engaged with content, At the same time offering a higher reach and views. The primary goal of a brand is to make sure that the users are scrolling through the content and seeing the brand online, opening doors to more interactions with its audience.

It’s not only about attracting new customers but retaining them while expanding and growing. Your Instagram should voice your brand with consistency helping followers to recognize your brand easily. Make sure you are targeting the right audience with relevant content that represents your brand generating the best possible interactions.

Trivoli Digital is an Integrated Digital Solutions Company having expertise of over 14 Years in Branding, Web & App Development, Communication Services, Marketplace Management and Digital Marketing Solutions.