Sometimes, we find ourselves as writers or content marketers creating thousands of contents that are rendered to just one single cycle process that is to write, edit, post and write another content. We spend so much time writing content on a daily basis or weekly and never invest in each content post. Therefore, this doesn’t allow much promotion to be done for each post. That is why we have to focus on repurposing or reusing such content in several ways possible so it never goes unseen after it is been posted. The reason why this is very apparent is that the center our attention is towards remaining consistent in posting and that leads us to keep creating. Many of such post goes unnoticed after a while and just keeps piling up. On such a website, you tend o fulfill the purpose of quantity but not the promotional aspect of it. In this article you are going to learn as a content marketer or an owner of a business who wants to grow the business through content marketing then it is important that you consider these other aspects of blogging. A strategy to reuse or recycle each and every blog post whether new or old into a way that will not just promote the blog post but also help increase the reach of the post through the use of different social media platforms and techniques. Also, this will help you understand how to create content to, later on, apply it to different platforms and in various formats.
Let’s take a look at several pointers that would help boost this repurpose technique
1) Blog Post
The first step begins with creating a blog post. It should be a blog post content that can be read as a script in a way that the outline of the blog post can be used for different formats like videos for Youtube, or Facebook, etc. This way you can start by creating the content for the blog post thinking about how it would be suitable for Youtube, a podcast or for Linkedin Live. This is so that if you were going to speak on the content of the blog post, it could be done in a very easy way since the blog post is already written in the outline of a script.
Also, the second step is to turn the blog content into an E-book. Now, this can be done through the use of Zapiar which helps create a detailed E-book through the combination of multiple similar blogs into one resource. This way you expand on the high performing blogs and not invest so much time in subjects that are not relevant.
There are also many other ways you could repurpose your blog post such as making sure you engage in social blogging which involves posting shorter versions of your blog post on platforms like Quora or Reddit to reach a different kind of audience. Also, re-sharing your blog post on different social media platforms as long as the content is still relevant would also help repurpose it. But, this shouldn’t be repeated with the same captions or hash-tags to avoid the mistake of making the exact repeat. Changing the captions and hash-tags while making use of the repeated technique would help the audience approach the post like it’s a fresh post.
2) Turn your blog post into a video
This is why your blog post content had to be written in a way that it could be an outline for a video or in the format of a script. This way it is easier to make a video out of the blog post using it as a guideline for your video. Once you have created your blog post and edited it. The next step in the repurposing process is to make a video on it for Youtube. The important factor is that you don’t read your blog on the video. If you are not comfortable with talking on a video then practicing and making pointers of the blog post content to help you be able to navigate the process of getting comfortable on screen. Also, you should use the subheading of your blog post and write key points you could discuss in the video.
After you create the video, you can embed your video into the original blog post this way it improves the time people spend on your blog. As per reports, people tend to spend more time on a blog post with videos included in it. This way people have the option to either read the blog or go to the video and understand more on the blog post content. This also helps increase traffic and visibility for your website in terms. Another way is to also transcribe your video to Youtube as well. This will help optimize your content for SEO.
One more point to keep in mind when sharing your videos on other platforms, it is important to upload them as videos instead of links. This way people access the video as soon as they click on the play button instead of having to go through the link given to watch the video. The algorithms of social media platforms such as Youtube, Instagram, LinkedIn, Facebook mostly show preference to more direct uploads. Therefore, the use of video links helps gain little reach in comparison to uploading the actual video.
3) Upload on Facebook
Facebook is still one of the most used social media applications today. That is why it is important to understand Facebook algorithms because content marketing plays a big factor as well. Therefore, after you have finished creating a video and uploading it on Facebook, the next step is to upload the same video for the Facebook video library. This way the video is accessible through the Facebook feed or on the Facebook watch. But, when it comes to Facebook, it is better to shorten the video duration to probably 60 to 80 seconds.
When it comes to Facebook, it is better to not focus on sharing statistics or facts but on videos that revolve around how-to-do. The video content could be based on the blog post content and explains more on how to go about something that would in return become beneficial for the audience. Also, the video could be uploaded as a normal video upload or compressed into a gif for Facebook.
Quotes and Statistics Post
You could also take sentences from your blog post content and upload them as quotes to be uploaded an image for Facebook. This is also another way to dissect your blog post and repurpose it. These kinds of image posts or gifs could be used for platforms like Instagram, Twitter, Tiktok, Pinterest, etc.
Repurposing the blog post video or content that has been uploaded on Facebook can also be uploaded on IGTV. This can be done easily as IGTV has updated its size preferences and video can be translated from Facebook to Instagram’s IGTV platform. Although, IGTV videos have a specific duration limit which means it can only be a 10-minute long video with the exception of people with Instagram followers of more than 10k. Then, the video limit upload is 1 hour.
While repurposing your content for IGTV it is important to create content for just your followers on IGTV, this can be your personal thoughts on your original blog post or digging deeper into the subject matter of your blog post content. This should be done in a very personal perspective s you want your IGTV to be more directly targeting those who are following you on IGTV. Also, giving allowances or bonuses to your subscribers to watch specific episodes to your video series, etc would help increase interaction.
Repost Youtube Videos through IGTV
This is also another way to promote your Youtube video content on Instagram by uploading it to IGTV and ensuring it previews on the Instagram page. This would also allow your Instagram followers to be able to access the other video on Youtube as well.
Q&A’s on blog post content
Also, through IGTV you can create live Q&A sessions on the blog post content to increase interaction and also for a promotional basis. This could be offering more insight into the content. It is not just Q&A’s alone that could be a way to create video themes. You could also have live feeds with interview sessions of experts talking on the blog post content or have customers give their opinion about it. Experts would help draw the crowd more and offer deeper insights into the content topic.
Before you can upload any video to Instagram, you must know the duration that Instagram allows for video. Therefore, your video has to be within the 15-second limit before they can be uploaded as an Instagram story. The best part about Instagram is that you can add links to the stories and therefore if you are uploaded a short video or a quote\statistics post from your blog post content, you can always link your stories with the Youtube link of your video.
For Instagram, more exciting and short videos are important. That is why this is an opportunity to create short videos on the lines of “quick tips”. The same cross-promotion continues from here as well.
Cross-posting for different platforms
Your Instagram stories should be able to be repurposed to other social media platforms like Facebook, Tik Tok, Snapchat, etc. Also, IGTV videos can be reposted as a regular post on Instagram. This is also the other way round of repurposing content of IGTV to regular Instagram post. It is similar to how you can post Youtube videos on IGTV. The same way can be done with IGTV videos showing up on an Instagram post. As IGTV videos are from a few minutes to a full hour, this could be sectioned into sets of gifs, screenshots or 15-second stories. Instagram also has polls, and surveys features that allow you to gain engagement and learn more about your subscribers or audience. You can ask questions on these polls that are related to the original blog post and then link it back to the post you are making a poll on. It is essential to run a few of these polls.
6) LinkedIn Videos
As the cycle continues, the videos also would have to be uploaded on Linkedin too as well. LinkedIn is one of the top growing social media platforms today and it has over a million users. You can repurpose the content from Youtube, Instagram or IGTV on Linkedin. But, you would have to change up the copy because Linkedin has a different tone which is more professional.
Podcasts are growing popular with many content marketers moving towards podcast advertising. But, we are talking about repurposing your single original blog post. This can be done by converting your Youtube video into audio. This way you can maintain an audience through making a series on your original blog post content. The Youtube video can be converted through several tools such as Y2mate, Online Video Converter, and outubemp3. All these tools can be found on Google by searching for it on Google’s search engine.
Also, since it would be suitable to use a different topic for the podcast. It is better to go back to the original blog post and pick a suitable topic to use from the blog post to make your podcast. This would mean that you are catering to different audiences on different platforms with different topics related to the original blog post.
There are other pointers to keep in mind when repurposing your original blog post. You can also do that by making the post-image-centric because people respond more when an article has more images to text ratio. Also, it can be done through the last step i.e. promoting the post on different social media platforms. This is where you would need to make investments in the form of money. Platforms like Facebook, Instagram, and Linkedin allow you to promote your posts. It also helps to think about Facebook algorithms when thinking about growing your content on social media platforms. It is better to pay for promotion on platforms where you have the most reach. This way you are creating more brand awareness and help you get valuable customers from these platforms.
Content marketers should be taking on new techniques to get more effective results. It is time we start looking into gaining more returns on investment through quality in content and promoting them rather than creating more and gaining fewer returns on investments. Marketing content involves decisive steps that bring effective results and if done with all these pointers. Content marketing would move into a whole new level.
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