At the time of buying space online, the major focus is on finding the right time and place to advertise, which carries out the most advantageous placement at the lowest price for the period. When ad creatives are placed at the right place, time and context, the conversion rates, sales, and brand awareness increase profusely. This is what online media buying means.
Now, let’s discuss what all factors come into the picture for an effective purchase of space on digital platforms. The cost of buying space for advertising differs depending upon various factors:
• The size of the ad space
• The specific time when you want your advertisement to be displayed, and
• The Geography
Are few factors that come into the picture when the pricing is done for space.
Advantages of Digital Media Buying:-
1. High-Quality Targeting
Targeting your specific audience has been made easy by social media platforms and search engines. You can narrow down to the specific set of people who you want to target, in terms of the age group, demographics, likes-dislikes, and several other things. This has been a turnkey strategy for many businesses to take off from the ground and soar in the sky.
But the current scenario where the competition is of cut-throat level, you need to do something that stands out from the rest of the businesses or your competitors, to be precise. That’s when the targeting feature of media buying comes into the picture. You can do repeated hammering to the customers with the utmost level of effectiveness.
2. Gravitate the attention of consumers
When you do online media buying, you get to understand the activities of consumers online. What type of products or services fascinate the customers and what makes them take the first step of making a purchase of the product. Now with the help of digital media buying, you can be the first sight attraction of the customer. Now, whenever that person will make a search on search engines or open their social media platform, the first thing that will catch their eyes is your ad. You cannot even quantify the amount of impact it puts into the brain of the consumer.
Digital Media buying is a very good option of reaching out to the audience at a very affordable price. Digital media buying has become a big thing because of its feature of being pocket-friendly. In comparison to other advertising and marketing medium, digital marketing is way cheaper. You can start even with a small budget, and with an effective ad campaign, you can have the same reach as marketing on any other medium. Plus, you get assured reach of the audience, which means when it shows that a particular person has seen the ad and agrees to fill out his details, you can get in contact with him for the further procedure of conversion.
4. Control your Ad
Unlike other advertising mediums, online platforms give you an edge in the system of marketing. You don’t just put your advertisement out there assuming your target audience to react accordingly, it doesn’t work like that. When you have the option of targeting your advertisement limited to the people who fall in your target audience category, your ad becomes more effective and more efficient. And when we say you can control your ads, we mean you can start, pause and stop your ad campaign at any point in time. You can stop the money flow whenever you feel your ad campaign is not yielding the results that you desire.
5. Spreads Brand Awareness
Brand Awareness, as you know and as the name itself suggests that it is basically how many people out there are aware of your brand. How many people actually know what is the name of your brand, what is your brand identity and what are you dealing into? When people can answer all these questions that means they either have already been your customer or they are planning to be your customer. And as a business owner, you know how important is it for your business to be known by people and how long it goes for a business.
How Online Media Buying Agency in Mumbai can make your Online Ads effective:
1. Defining your plan
Before running an online ad, you should be clear with your plan, target audience and laying out the plan of action. Plan in action actually means noting down right from the first stage of the ad to the point when it starts pouring money for you. Defining a plan of action for your online ad lets you go deeper into it and foresee the problems that you might or might not face during the online ad campaign. This gives you the privilege of setting up a plan B just in case something doesn’t go as you plan, you can always switch to a different plan. With a parallel running strategy, you are always playing safe in this cut-throat competitive market.
2. Research drives your Online Ads
While you research, you figure out the things that your competitors in the market are doing and what is helping them convert the consumers into customers. This helps you understand the buying behaviour of the customer and what kind of ad campaigns are working in the market and what different you can do. Research makes you resourceful and competitive. So next time, before you plan to run your own online ad campaign, do your part of the research. Because when you are pumping in money for the advertisements on online platforms, you better put it in the right place at the right time. And in the advertising and marketing sector, right place and right time bring the turning point for any business.
3. An Effective Call to Action Strategy
You must have noticed that when new companies emerge in the market and want to scale their target audience on a huge scale, they lure the customers with attractive offers and discounts. This is the current market scenario where people engage with posts that are giving them some kind of benefits and their time is worth putting in there. An effective call to action is a strategy of leaving the visitor curious enough to know more about the offer and ask them to take the action in order to know more. This helps you get more easily convertible customers on your own platforms. So if you look closely, an effective call to action set up brings the consumer one step closer to being converted into a customer.
4. Be Customer Oriented
One of the most important aspects of getting out in the market to target your audience is to put out the content and offers that are customer-oriented and not your business-oriented. Customer is the other end of the sales line. You have to portray your business as if it is the best thing for the people since sliced bread. Your product is going to give them the best benefits in the market. When your business becomes customer-oriented from the soul every step that you take in the sales funnel goes smooth and as planned.
To drive more traffic to your website and increase brand awareness, digital media buying serves the purpose pretty effectively. A thorough analysis of the behaviour of internet users gives you an insight into what, when and where your ad creative needs to be displayed. A strategic approach to buying space on digital platforms lets you reach out to your intended audience with what you offer in a more impacting manner. Though the internet is full of your potential customers, we shouldn’t overlook the fact that there are a countless number of people marketing the same product on the same platforms.
How do you plan to stand out in a situation like this? That’s where you come to Trivoli Digital, we are the best Digital Media Buying Agency in Mumbai. Our team of experts, with their thorough knowledge of the market, analyze your brand and your current position of your brand in the market. After hours of brainstorming, they come up with the best strategy possible for your brand to soar in the market. What time is perfect for you, which geographical places you can tap in to and what age group is suitable for your brand to target. At Trivoli Digital, you don’t spend your money on online media buying, you invest to get better results in the future.